Google dominates outrageously the cost per click market with its Adwords network on which advertisers pay for each click sent by his alter-ego for publishers: Adsense - where, logically, they are paid for each click sent.
This is the predominant source of revenue for the Californian company and its 75 billion turnover in 2015.
What are the alternatives to Google Adsense?
They exist and are listed above, but it must be said that no solution on the CPC market is much effective: the highlight of the Mountain View giant is its ability to serve ultra-contextualized ads, that its competitors have well struggling to produce, their click rates are so much lower.
It's also necessary to mention the Adsense ability to adapt its graphics independently with the graphics of the page.
The CPC is however not the most optimal monetization solution
Remember well that if you own a qualified audience (mean by this "targeted") opt for a model of commissioning by CPL, CPA or revenu share (%) will certainly be much more profitable for you because the conversion rate will certainly be very interesting so why settle for "selling" a click when you can sell a lead (registration) or even a strong possibility of sale, which are more worthy?
An average cost per click varies depending on the location
The gain for each click varies greatly according to the country of origin and its thematic: logically CPC is higher in rich countries than elsewhere, because of the close correlation with purchasing power of the residents of each country .
Here is an average CPC world map compared to the USA price and a list of the average price per click depending on Amazon themes.
24/12/2017 at 07h561.95$
19/12/2017 at 15h206847€
15/12/2017 at 10h17828.58€
14/12/2017 at 12h1094.01$
07/12/2017 at 07h2914.83$
07/12/2017 at 06h481.15$
20/10/2017 at 17h4490$
07/10/2017 at 15h550.01€
06/07/2017 at 11h5881.42€
19/05/2017 at 18h0149.18€
19/05/2017 at 17h5750.91€